Alaska Hockey: Logo Design

Role: Illustration, Design

Team Alaska Hockey tasked me with creating a set of logos for the upcoming 2024 Arctic Winter Games. I created a primary logo for use on the uniforms and a secondary logo for off-ice merchandise.

The primary logo features imagery of a polar bear and Denali paired with simple, bold type. This design stands out on the ice and showcases the Alaska Hockey program in a clean and modern fashion.

Reminiscent of old-school sporting badges, the secondary logo features the silhouette of Alaska flanked by stars of the state flag and a classic athletic typeface.

The set of logos evoke pride in the region and its long-standing tradition of hockey excellence.