Orangery: Landing Page
Role: UI/UX, Typography, Illustration, Layout
The task for this project was to design a landing page that would garner user interest in a hypothetical new Pantone color.
Orangery, my chosen color, was applied to a lively splash graphic which guides the user from the hero image, a Pantone color swatch, and form at the top of the page, down through real-world examples, and sample color palettes.
CTAs at the top and bottom of the page feature a contrasting blue color and compelling language.
A rapid sketching exercise provided the basis for my design, which was then adapted and refined to create an informative, dynamic, and inviting landing page.
Web:
Mobile:
