Role: Typography, Layout, Color Selection, Photo Editing

My client at Pacific Modular tasked me with updating their old trifold brochure to give it a more sleek, professional, and trustworthy look. To better integrate the document with Pacific Modular’s existing brand assets while satisfying my client’s needs, I pulled visual inspiration from the company’s website.

I implemented Futura throughout the design to create cohesion and give the piece a sharp and clean feeling. The color scheme was adjusted to feature Pacific Modular’s brand colors in a more nuanced manner that still aligned with their brand identity. Finally, the photography used in the previous design was retooled so that it would feature more prominently, as the before and after photos are key to advertising Pacific Modular’s services.